Guest Column: Anja ‘n’ Andy Get Hitched, California-Style!

IUWwKeeB7x5xKwnwbJPu5_gDOffZa35X5JoQASzDCcE,YpNM2cPVOsjdSwvXIsqvSBwVNJMfVeTXzLhjCLEt71AHello, my lovelies! I’ve been a bit quiet these past months, but as the Swedish expression goes:  Den som väntar på något gott väntar aldrig för länge. (One who waits for something good, never waits too long.) It is my great pleasure to announce that American guest columnist Anja-Marie is not only a newlywed, but that her big bash was lock-in-step with her values. Very sexy. Congrats to the freaky, fabulous couple. Without further ado, Ms. Anja-Marie:

[1]A+A[3]A+AVegan weddings are simple, sexy, and set the stage for cruelty-free happily ever afters. My partner-in-crime might not be vegan, but he’s also not just humoring me when he eats my made-from-scratch plant-based meals every night, makes an honest commitment to consume less animal products, and when he indulged my desire to throw a wedding that reflects the lifestyle I wrap my arms around: V.E.G.A.N (synonymous with L.O.V.E.).

[27]TreeOur RSVP card was the first place we alerted our 120+ guests: “Yes, this shindig is vegan. Don’t be scared.” My first “big” purchase (Ha! Try under $60 USD on Amazon.com…) were Novacas’ Kyla Boots: reddish-brown, Victorian-ish, 100% vegan, and 100% animal-friendly.

photothree[8]Boots Not only was our wedding cruelty-free, we also tried to make it as pro-furry-and-feathered friends as we could (believe me, if we could have figured out a way to have had our three cats in attendance without traumatizing them for life, we would have). Instead of the traditional rice toss, our guests threw organic birdseed.

phototwo[25]BirdseedAnd several of our esteemed guests walked about on all fours.

[34]PuppyMy curls were styled into romantic bliss by one of my favorite ladies, Kelly Ansari from Ohm Salon. Products by animal-free DevaCurl; make-up by my go-to vegan companies, Urban Decay and ZuZu LuxThe naturally molted emu feather earrings I wore were handmade by the gorgeous Lindsay Bell of Water and Earth Jewelry.

PiconeAll of the feathers tucked into my hair, my maid of honor’s hair, and all of the floral arrangements were completely cruelty-free; they were either naturally molted or trimmed at no-kill farms or collected from the ground out in the wild. I connected with a number of compassionate sellers on Etsy.com. Check out Mountain Feathers and Shannybeebo.

[11]MakeupThe food, oh for the love of all gods, the food. Possibly the most important component of any wedding, and certainly an all-vegan wedding. We picked a local food truck, MIHO Gastrotruck, that uses fresh, local, thoughtfully sourced ingredients, a pioneer of the farm-to-street movement in Southern California. 

dasnechsteHors d’oeuvres: Toasted bread bar with eggplant caponata, lemon garlic hummus, winter crunch vegetables, house-made crostinis, and assorted olives, plus tray-passed squash, sweet potato, onion, and sunchoke samosas with mint chutney alongside local roasted beets with toasted almonds.

[38]FoodMains: Broccoli pesto quinoa salad, ginger-spiced kabocha soup, roasted pee wee potatoes with local herbs and garlic, blistered red noodle beans with crispy maitake mushrooms and a garlic-soy dressing, chorizo tempeh and potato tacos with fire-roasted salsa, guacamole, and locally made corn tortillas (my personal favorite), and the bello, balsamic-marinated and grilled local Portobello mushrooms with roasted fennel pesto, local arugula, and a whole wheat bun (my new husband’s favorite).

[39]FoodSweets were crafted by Robin Cole of Life Is Sweet Bake Shop, a local, DIY, one-woman-show of a bakery that also operates out of an entirely vegan food truck, SeabirdsBridal cake: 6” round chocolate cake, fresh strawberries, and vanilla frosting.

nextone Assorted goodies: mini red velvet cupcakes with cream cheese frosting, banana cupcakes with coconut frosting, chocolate cupcakes with chocolate frosting, and churro cupcakes with cinnamon cream cheese frosting. She made mini, gluten-free raspberry cheesecakes, mini lemon tarts, and mini brownies. And if that wasn’t delicious enough, she also baked mini chocolate chip cookies and gluten-free peanut butter cookies.

[42]Sweets

It wouldn’t be right to write this post, or even speak of our wedding, without mentioning how blessed we are to have families and friends that pull together to make the impossible a reality. Elisa, my sister, my love—on an average day, I can’t survive without her; for our wedding, she played the roles of maid of honor, song editor/mixer, DJ, emcee, and almost every DIY project I tackled in the months leading up to the big day, there she was, toiling away beside me. My cousin (read: sister), Erika, handwrote every sign that guided guests from one place to another.

familyfriendlyMy Farmor (that’s Danish for “Grandma”) knitted 75+ moss and crème triangles that composed the pennant flags that hung throughout the ceremony and reception sites, while my Mommy hand-stitched the letters that turned the flags into messages: “SWEETS”, “DRINKS”, “JUST MARRIED”, and the words that hung behind us as we officially intertwined our lives, “WITH LIGHT IN MY HEAD / YOU IN MY ARMS”.

[21]With_LightA tune originally performed by The Waterboys, the ever-humble and talented (and VEGAN!) Ted Leo recorded a dreamy, acoustic version of “Fisherman’s Blues” for our processional. Our nearest and dearest friends and family not only walked down the aisle with us, our ceremony was also conducted entirely in rhyme by a happily-in-love married pair of our buddies. And our fathers, bless them. Without those two, we couldn’t have swung any of it.

picofanjalastAnd last – but certainly by no means least – have you noticed that we managed to find the most magical photographer, like, EVER, to capture our precious moments? Tyler Branch and his radiantly eight-month-pregnant wife Katie not only seamlessly integrated into our big day, they are also two of the sweetest, most loving people we’ve ever had the pleasure of meeting (ultra-romantics that even share our passion for obscure Aronofsky films… SWOON!) Just add them to the list of incredible individuals that interconnected to weave the tapestry of, literally, the happiest day of my life.

prettyanja

Ellen & Abs, American-Style | Video

Grampy & I both wear cowboy boots on a trip to the Gulf of Mexico.

I’m out of Europe and back in the Lone Star State, y’all. My dear and brave Grampy Herschel—a bonafide Texas cowboy—passed away this month. A wild and crazy and brutal and beautiful man of near mythical proportions, Grampy taught me some of life’s most-crucial lessons:

How to be loyal, how to fight, how to forgive, how to curse.

And, since I’m in the United States, Ellen & I thought it would be nice to do an American-style Google Hangout with one another. She talks about her Thanksgiving spread in San Francisco, while I prepare a winter soup for Grandma before returning to Berlin this week.

Sending all y’all out there lots of love and Texas sunshine! xx, abs

Ellen & Abs on Apples | Video

I’m lucky to call Ellen one of my best friends. With her massive green eyes and gorgeous smile, she’s a total beauty. But what makes her irresistibly sexy are her hands:  She’s a California farmer who works the land almost every day, and her hands–rough and calloused from the ranch–testify to her passion.

Ellen and I have always connected through the kitchen–we love seasonal, regional whole-foods prepared simply. In the below Google Hangout, she and I catch-up from our respective homes across the Atlantic, talking about a favorite fall treat: Apples. xoxo, abs

The New York Times Business Section Features By Nieves Body Care

‘By Nieves’ provides handcrafted natural skin care products straight from the countryside of Northern California. Nieves recently sent me a much-needed, replenishing stock right to Berlin.

Nieves Rathbun is one peach of a gal. A sweet-as-nectar friend who I first met in the San Francisco Bay Area, Nieves is the founder of a natural skin care company–By Nieves–which was today featured in The New York Times. Her products are, incidentally, 100-percent animal-friendly and formulated with ingredients as pure as the driven snow.

I love By Nieve’s ‘Face Fix’ mask.

When I still lived in California, I was lucky enough to spend time working in Nieves’ production laboratory, as well as helping develop marketing and PR materials for her company. I’m so thrilled for her continued successes and swear by her products so much that I receive regular deliveries all the way to my new home here in Berlin.

By Nieves is really just that good.

There’s also talk of Veganz–Berlin’s adorable, all-vegan grocery store–beginning to carry her products right here in Germany. Until that fine day, all of you Europeans can easily find her stuff online, as she happily ships abroad. Using her products is as if you’re  taking a walk through a wild California meadow, hiking in the deep Redwood forests of the Pacific Northwest, and taking a dip in the cold waters of the Lost Coast–all at once! Which is to say, heaven.

Congratulations, Nieves! Ich bin sehr stolz auf dich! And, everybody, please read this fantastic NYTimes article featuring her human-scale, ethics-centered small business below.

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A Start-Up Dares to Leave the Bay Area and Venture Into the Wild

By Jessica Bruder

Last summer, Nieves Rathbun — the owner of By Nieves, a natural skin care company with a loyal following in the San Francisco Bay Area — decided to uproot her family in search of greener pastures. Her destination was Petrolia, a remote hamlet of 300 people on California’s rugged Lost Coast. “It’s not the edge of the world, but you can see it from here,” her late father-in-law used to say.

Like many parents, she and her husband, a musician, dreamed for years of raising their child far from the urban grind. The trick? Ms. Rathbun is also raising a four-year-old business. She is determined to see it grow and support her family. To make that happen, she will need to maintain strong customer loyalty in the urban area she left behind.

In April, Ms. Rathbun re-established her production and shipping facilities in an airy, 400-square-foot office with sweeping, pastoral views. To hold costs down and keep the family tight, her husband built the new headquarters into the side of an old barn on his 89-year-old mother’s Petrolia homestead.

Employees: Four part-time employees in Petrolia; one part-timer in Oakland. Ms. Rathbun hopes her company eventually will employ four to 20 people full time and diversify the economy in her adopted community, where employment opportunities are scarce outside of Humboldt County’s famous marijuana trade. “I have a fantasy of it becoming worker-owned,” she added.

Location: Petrolia.

Founder: Ms. Rathbun has been in the natural products industry for two decades. She managed the flagship store for V’tae Parfum & Body Care in Nevada City, Calif., and later worked at Zia Natural Skincare in San Francisco.

Her decision to start her own company, she believes, was influenced in part by an iconoclastic childhood: born to a draft-dodger father and a Dutch mother in the Canary Islands, Ms. Rathbun’s family roamed Europe, then traveled around the Pacific Northwest and Northern California, with stops in hippie communes in the Siskiyou and Marble Mountains. In one episode, her father hitched their belongings to a pair of donkeys and set a course for South America. (They never quite made it.)

Pitch: “My extended tagline is ‘Handmade natural body care made with super natural ingredients, sassy sincerity and apothecary style,’” she said. “My other tagline is, ‘everything good, nothing bad.’”

Traction: By Nieves’s five products are distributed to 50 independent stores, mostly in the Bay Area but also in Brooklyn, Denver, Houston, Los Angeles and points in between. They are sold at craft fairs and online, through the company’s own Web site and in Internet boutiques like BeautyhabitEcomomand Beklina. (Ms. Rathbun has also signed a vendor agreement withBeautySage, a new online retailer founded by Dr. Mehmet Oz, which plans to start selling her products next month.) By Nieves was named “Best Local Skincare” by SF Weekly in 2010.

“I may be shooting myself in the foot with this, but I’m committed to working with independent spas and boutiques,” she said. “You’re not going to find my stuff in Whole Foods. For me it’s a branding choice, also. If it goes into a place like that, it just loses its impact. The skin care display is packed; it’s eight feet high and 16 feet wide. I like it so much better when my stuff is in Atomic Garden — it’s a lovely independent boutique and mine is the only skin care.”

Revenue: Sales have been doubling annually and totaled $100,000 in 2011. She hopes to continue apace and top $200,000 in 2012.

Financing: Bootstrapped. “I meet other small- or medium-sized business owners, and they’re like, ‘I can hook you up with investors,’ but I don’t want to get hooked up with investors,” she said. “I would be trading away my independence, the ability to make my own business decisions if I had to be answering to just the bottom line, rather than my moral inclinations.”

Marketing: “Word of mouth, to me, is gold,” Ms. Rathbun said. A part-time public relations staffer responds to sample requests from blogs and magazines. Otherwise, her strategy is mostly reactive; she’s skeptical of ventures that focus heavily on advertising. “I think a lot of companies spend too much money on marketing when they could treat their employees better,” she said. “I kind of like it when I hear that a company doesn’t do advertising. It’s one of those things I’m grappling with right now: Do I try to take advantage of that machine?”

Competition: The market for natural personal care products is vast and growing. In 2011, global sales hit $26.3 billion, up nearly 11 percent over the year before, according to the research firm Kline & Company. The domestic market is dominated by heavyweights like Aveeno, a subsidiary of Johnson & Johnson, and Burt’s Bees, which was bought by Clorox in 2007; whether their products have actually remained “natural” is a point of contention among industry watchers. But Ms. Rathbun isn’t interested in going head-to-head with the big brands. “There’s plenty of room in the market for lots of little companies,” she said. “There’s a real freedom in being smallish.”

Challenge: Making the move work. “The thing I’m nervous about is that I don’t know how much being in Oakland influenced the business,” she said. “I know I can talk about the business better than anyone. I don’t yet know what the opportunity cost is that I’m going to pay.” So far, her clients seem to be responding well; she sent them all letters and received a “warm and wonderful send-off,” Ms. Rathbun said. “So many people have a dream of maybe moving to the country someday.”

Love in the Time of Cholera

Hot Chocolate
Hot Chocolate
Campari

Food, drink, and friendship go hand-in-hand. This is an ode to Timo, my dear and brilliant Finnish companion whose awkward social skills, shy smile, and unflinching devotion to substance win me over again and again and again.

This is an ode to Timo, whose near-aversion to alcohol means that he drinks hot-chocolate to my Italian bitters, just like a little boy. This is an ode to Timo, who taught me to make crème brulee and bakes me vegan brownies just to prove he can. This is an ode to Timo, because he is courageous, because he cares, because he is. This is an ode to Timo, because sometimes it’s scary for a girl to live abroad all alone, so far away from the language and customs that are familiar, and not knowing who she can really trust. This is an ode to Timo, because sometimes it’s not always easy for a girl to be brave, and sometimes she just needs a guy around to let her cry, and who will say the dumb, simple things that we need in life to help us see it through.

Thanks, dude. I’m glad you exist. And I’m glad that we found each other—all the way from Helsinki, Finnland and Holliday, Texas. Sorry if this embarrasses you, but I just had to say it aloud. And, what’s more, you’ll get over it, because I know you’re a sucker for me/weird/cute.

Three’s Company | Dinner in Berlin

Perhaps nothing civilizes us and fosters kinship more than dining together. Breaking bread–when attended to with care and attention–nourishes the body, intellect, and emotions. Two girlfriends recently dropped by my East Berlin apartment for a simple, and simply elegant, meal. White wine, field greens with homemade honey-dijon dressing, and a seasonal vegetable soup with brown rice doth a meal make! Special details–like a grandmother’s candlesticks and fresh-cut flowers–made it pop. Warm thanks to Alina Rudya for the below images.

Drizzling greens with local-honey + Dijon-mustard dressing.
Locally grown vegetables, spices, fresh lemon juice and olive oil, topped with dollop of soy yogurt.
Fresh flowers from the cute, family-owned shop on Torstraße.
I love this kitchen.
With the lovely Rita, from Lisbon.